Vietnam Marketing Summit 4.0 

12th Dec 2019 – Grand Saigon Hotel, 8 Dong Khoi St,  Dist 1,
Ho Chi Minh City

This event is specially designed for all types of corporates who are doing business  marketing 4.0 and constantly learning and bringing all implications in practice which aim to build a successful marketing strategy to win their consumers’ hearts.

Mời Anh Chị click xem hình ảnh Hội nghị | Album VMS 2020 

Ban Tổ chức | Organizing Committee 

PHAN BÍCH TÂM

Giám đốc/Director of VMS 2020

Country Manager MMA Vietnam/Cambodia/ Myanmar

TRẦN HOÀNG

Chủ tịch/Chairman

Vietnam Marketing Association / VietnamMarcom

HUỲNH PHƯỚC NGHĨA

Phó Chủ tịch/Tổng Thư ký/ VP of VMA

Vice Dean, School of International Business & Marketing. UEH

Ban Cố Vấn | Advisory Council

Le-Ba-An-Binh-VMS-2019

LÊ BÁ AN BÌNH

Head of Adtima

The Number One Premium Publisher in Vietnam


Huynh-Lam-Ho-VMS-2019

HUỲNH LÂM HỒ

Co-founder & CEO, Haravan 

The Leading Omnichannel & E-commerce Platform in Vietnam

Uyen-Pham-VMS-2019

PHẠM NHÃ UYÊN

Managing Director

Provence Consumer Products Corporation


HÙNG VÕ

Vice President of Marketing, Biti's

Group Chief Marketing Advisor, Leading Local Brands

Huynh-Thi-Xuan-Lien-VMS-2019

HUỲNH THỊ XUÂN LIÊN

Phó Chủ tịch/Vice President of VMA

Thành viên HĐQT PNJ

PHAN ĐẶNG TRÀ MY

Vice President

VCCorp Company


NGUYỄN TIẾN HUY

Managing Director

DigiPencil MVV

DENISE THI

Managing Director of Isobar Vietnam, 

Dentsu Aegis Network


ĐÀO THU PHƯƠNG

Chief Operating Officer

Cốc Cốc


NGUYỄN NGỌC DŨNG

Vice President of Vietnam E-Commerce Association  

Head of VECOM in The South  


Diễn giả | Speakers being updated

TRẦN HOÀNG

Chủ tịch/Chairman

Vietnam Marketing Association / VietnamMarcom

...

NGUYEN THI MAI 

Homecare Vietnam Country Leader

Fabric Solution CCBT Lead.
Unilerver Vietnam

PHAN BÍCH TÂM

Giám đốc/Director of VMS 2020

 Giám đốc/Director of VMA Ecosystem

NGUYỄN PHÚ CƯỜNG

Associate Marketing Director
Biti's

Huynh-Lam-Ho-VMS-2019

HUỲNH LÂM HỒ

Co-founder & CEO, Haravan. The Leading Omnichannel
and E-commerce Platform in Vietnam

ĐÀO THU PHƯƠNG

Chief Operating Officer

Cốc Cốc


NGUYỄN HẢI HÀ

Managing Partner
Click Media

DENISE THI

Managing Director of Isobar Vietnam, 

Dentsu Aegis Network

THUẬN ĐOÀN

Deputy CEO
Kowil Fashion 





THONG (Tony) DO

Founder & CEO 
Palexy Pte, Ltd


Chương trình | Agenda being updated

2019
13:00

REGISTRATION

Open for registration

13:50

WELCOME

TRẦN HOÀNG

Chủ tịch/Chairman
Vietnam Marketing Association
VietnamMarcom

 

 

 

PHAN BÍCH TÂM

Giám đốc/ Director of VMS 2020
Director of VMA EcosysteM
Welcome from VMA ExCom

14:15

KEYNOTE SPEECH

NGUYỄN THỊ MAI

Vice President Marketing Homecare
Unilever Vietnam

 

Embracing Sustainability with Marketing

14:35

SUSTAINABLE MARKETING

NGUYỄN PHÚ CƯỜNG

​Associate Marketing Director
Biti’s

 

Repositioning of Biti’s from embracing Vietnamese feet to Embracing progressiveness

 

Finding out how Biti’s has been built the brand new purpose, and executing across key categories since 2017.

14:55

PERFORMANCE

ĐÀO THU PHƯƠNG

Chief Operating Officer
Cốc Cốc

 

Digital Tools: Multi-channel integration and Its Impact

 

  • Investment guide on digital tools for sustainable acquisition funnel In the world of marketing tools, which one will help you to manage acquisition channels effectively and scale-up?
  • SEO & Search ads Paid media SERM or OPM Analyzing and measuring campaign result & its channel & demand

 

15:15

ECOMMERCE IN THE AGE OF INTEGRATED MARKETING

NGUYỄN HẢI HÀ

Co-Founder/CEO – CLICK
CEO – VMLY&R Indonesia 

 

ECOMMERCE IN THE AGE OF INTEGRATED MARKETING

 

 

  • eComerce user and thier behaviors the internet
  • eComerce landscape and its opportunities in Vietnam     
15:35

TEA BREAK & NETWORKING

Tea break & networking

15:55

INNOVATION WITH BRAND PURPOSE

 

THUẬN ĐOÀN

Deputy CEO
Kowil Fashion ​

 

Innovation with Brand Purpose

How a brand can innovatively transform itself and build differentiation, competitive advantage by promoting social value: Case-study of My Way Campaign, Owen – Kowil Fashion, Phu Thai Holdings. Speaker delivers a presentation on how Owen start from a sound purpose-led brand strategy to a clear communication roadmap, highlighted by an innovative social campaign with a platform for young generation to share their grit, determination stories to inspire others. The campaign got support by Shark Nguyen Manh Dzung, Sửng Trong Hieu and Adventure Blogger Hoang Le Giãng, unltimately took Owen team to Mt. Mentok Kangri (6.060m) of Himalaya range on 15 days of painful climbing.
16:15

PANEL: INNOVATION IN MARKETING

The panel will discuss about the current environment & development of innovation in marketing field with the evolvement of technology, as well as challenges from the observations and experiences of experts in marketing, advertising, digital, adtech and martech solutions.

DENISE THI

Managing Director of Isobar Vietnam, Dentsu Aegis Network
PHẠM NHÃ UYÊN

Managing Director Provence Consumer Products Corporation

 

 

 

 

 

 

NGUYỄN THÀNH

Director of Programatic Ad Solution VCcorp
MINH BÙI

CEO of Climax

 

 

 

 

 

 

Le-Ba-An-Binh-VMA-2019
LÊ BÁ AN BÌNH

Head of Adtima The Number One Premium Publisher in Vietnam
THONG (Tony) DO

Founder & CEO Palexy Pte, Ltd

 

16:45

ENGAGEMENT

 

NGUYỄN MẠNH TẤN

Head of Marketing

Haravan

 

Personalized and engagement marketing in O2O retail

 

Customers nowadays are less loyal to the brand, but more loyal to the experience it creates. In the digital age, customers experience ties with technology, and the brand’s finding and retaining customers is not out of the trend. Therefore, businesses need to know how to effectively exploit the value of customer data, increasing purchase frequency and building a loyal customer base by owning a personalized customer interaction channel.
17:05

PNJ ‘s TRUE LOVE STORY

PHAN NGUYỄN HOÀI ANH
Acting CMO, PNJ

 

PNJ ‘s True Love Story

 

Scale with Soul – Maintaining brand relevancy through expansion in a fragmented market – Modernising brand image via a classical topic – The importance of having a point of view

17:25

FUTURE SKILLS FOR MARKETERS


Developing people: current and future skills for marketers

17:40

LUCKY DRAW CLOSING SPEECH BY VMA

VMA – VMS BOM

Đối tác bảo trợ | Endorsers

Nhà tài trợ Bạc | Silver Sponsors

Nhà tài trợ Đồng | Broze Sponsors

Nhà tài trợ quà, PR, Sự kiện | Gift Sponsor, PR and Event Partner

Gift Partner

PR partner

Event partner

Ticket Partner

Gift Partner

Gift Partner

Gift Partner

Các trường Đại học và tổ chức giáo dục đồng hành | Academic Organizations 

Đối tác hỗ trợ | Supporting & Media Partners being updated

Đăng ký | Register
VÉ HỘI NGHỊ ĐÃ HẾT, CẢM ƠN ANH CHỊ ĐÃ QUAN TÂM
SOLD OUT

Giới thiệu VMA | About Vietnam Marketing Association

  • Hội Marketing Việt Nam là nơi kết nối, hội tụ, chia sẻ và tôn vinh những giá trị tiếp thị sáng tạo chuẩn mực của ngành Marketing Việt Nam và thế giới.
  • Nhà tổ chức kết nối và đồng hành hiệu quả cùng các Nhà Tiếp thị, Doanh nghiệp thông qua các dự án, sự kiện có sự hỗ trợ, hợp tác của các tổ chức chuyên gia.
  • Góp phần nâng cao chất lượng đào tạo, phát triển nguồn nhân lực Marketing Việt Nam thông qua các hoạt động, dự án Chuẩn nghề và Chuẩn đào tạo Marketing hiện đại.
  • The Vietnam Marketing Association (VMA) provides an open venue for connecting, sharing, and serving to honor innovative marketing strategies developed both within Vietnam and around the globe.
  • While actively working to improve human resources development and the quality of training within Vietnam’s rapidly expanding economy, the VMA regularly plays host to projects and events that serve to drive business growth and strengthen consumer engagement throughout the nation.
  • Supported by industry leading experts in virtually every field imaginable, the VMA is dedicated to helping effectively adapt our various systems of marketing and commercial trade, in order that Vietnam might interact more efficiently within today’s fast-paced global economy.