Vietnam Marketing Summit 4.0
12th Dec 2019 – Grand Saigon Hotel, 8 Dong Khoi St, Dist 1,
Ho Chi Minh City
This event is specially designed for all types of corporates who are doing business marketing 4.0 and constantly learning and bringing all implications in practice which aim to build a successful marketing strategy to win their consumers’ hearts.
Mời Anh Chị click xem hình ảnh Hội nghị | Album VMS 2020
Ban Tổ chức | Organizing Committee
PHAN BÍCH TÂM
Giám đốc/Director of VMS 2020
Country Manager MMA Vietnam/Cambodia/ Myanmar
TRẦN HOÀNG
Chủ tịch/Chairman
Vietnam Marketing Association / VietnamMarcom
HUỲNH PHƯỚC NGHĨA
Phó Chủ tịch/Tổng Thư ký/ VP of VMA
Vice Dean, School of International Business & Marketing. UEH
Ban Cố Vấn | Advisory Council
LÊ BÁ AN BÌNH
Head of Adtima
The Number One Premium Publisher in Vietnam
HUỲNH LÂM HỒ
Co-founder & CEO, Haravan
The Leading Omnichannel & E-commerce Platform in Vietnam
PHẠM NHÃ UYÊN
Managing Director
Provence Consumer Products Corporation
HÙNG VÕ
Vice President of Marketing, Biti's
Group Chief Marketing Advisor, Leading Local Brands
HUỲNH THỊ XUÂN LIÊN
Phó Chủ tịch/Vice President of VMA
Thành viên HĐQT PNJ
PHAN ĐẶNG TRÀ MY
Vice President
VCCorp Company
NGUYỄN TIẾN HUY
Managing Director
DigiPencil MVV
DENISE THI
Managing Director of Isobar Vietnam,
Dentsu Aegis Network
ĐÀO THU PHƯƠNG
Chief Operating Officer
Cốc Cốc
NGUYỄN NGỌC DŨNG
Vice President of Vietnam E-Commerce Association
Head of VECOM in The South
Diễn giả | Speakers being updated
TRẦN HOÀNG
Chủ tịch/Chairman
Vietnam Marketing Association / VietnamMarcom
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NGUYEN THI MAI
Homecare Vietnam Country Leader
Fabric Solution CCBT Lead.
Unilerver Vietnam
PHAN BÍCH TÂM
Giám đốc/Director of VMS 2020
Giám đốc/Director of VMA Ecosystem
NGUYỄN PHÚ CƯỜNG
Associate Marketing Director
Biti's
HUỲNH LÂM HỒ
Co-founder & CEO, Haravan. The Leading Omnichannel
and E-commerce Platform in Vietnam
ĐÀO THU PHƯƠNG
Chief Operating Officer
Cốc Cốc
NGUYỄN HẢI HÀ
Managing Partner
Click Media
DENISE THI
Managing Director of Isobar Vietnam,
Dentsu Aegis Network
THUẬN ĐOÀN
Deputy CEO
Kowil Fashion
THONG (Tony) DO
Founder & CEO
Palexy Pte, Ltd
Chương trình | Agenda being updated
WELCOME
TRẦN HOÀNG
Chủ tịch/Chairman
Vietnam Marketing Association
VietnamMarcom
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PHAN BÍCH TÂM
Director of VMA EcosysteM
Welcome from VMA ExCom
KEYNOTE SPEECH
NGUYỄN THỊ MAI
Vice President Marketing Homecare
Unilever Vietnam
Embracing Sustainability with Marketing
SUSTAINABLE MARKETING
NGUYỄN PHÚ CƯỜNG
Associate Marketing Director
Biti’s
Repositioning of Biti’s from embracing Vietnamese feet to Embracing progressiveness
| Finding out how Biti’s has been built the brand new purpose, and executing across key categories since 2017. |
PERFORMANCE
ĐÀO THU PHƯƠNG
Chief Operating Officer
Cốc Cốc
Digital Tools: Multi-channel integration and Its Impact
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ECOMMERCE IN THE AGE OF INTEGRATED MARKETING
NGUYỄN HẢI HÀ
Co-Founder/CEO – CLICK
CEO – VMLY&R Indonesia
ECOMMERCE IN THE AGE OF INTEGRATED MARKETING
- eComerce user and thier behaviors the internet
- eComerce landscape and its opportunities in Vietnam
INNOVATION WITH BRAND PURPOSE
THUẬN ĐOÀN
Deputy CEO
Kowil Fashion
Innovation with Brand Purpose
| How a brand can innovatively transform itself and build differentiation, competitive advantage by promoting social value: Case-study of My Way Campaign, Owen – Kowil Fashion, Phu Thai Holdings. Speaker delivers a presentation on how Owen start from a sound purpose-led brand strategy to a clear communication roadmap, highlighted by an innovative social campaign with a platform for young generation to share their grit, determination stories to inspire others. The campaign got support by Shark Nguyen Manh Dzung, Sửng Trong Hieu and Adventure Blogger Hoang Le Giãng, unltimately took Owen team to Mt. Mentok Kangri (6.060m) of Himalaya range on 15 days of painful climbing. |
PANEL: INNOVATION IN MARKETING
Managing Director of Isobar Vietnam, Dentsu Aegis Network
Managing Director Provence Consumer Products Corporation
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Director of Programatic Ad Solution VCcorp
CEO of Climax
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Head of Adtima The Number One Premium Publisher in Vietnam
Founder & CEO Palexy Pte, Ltd
ENGAGEMENT
NGUYỄN MẠNH TẤN
Head of Marketing
Haravan
Personalized and engagement marketing in O2O retail
| Customers nowadays are less loyal to the brand, but more loyal to the experience it creates. In the digital age, customers experience ties with technology, and the brand’s finding and retaining customers is not out of the trend. Therefore, businesses need to know how to effectively exploit the value of customer data, increasing purchase frequency and building a loyal customer base by owning a personalized customer interaction channel. |
PNJ ‘s TRUE LOVE STORY
PHAN NGUYỄN HOÀI ANH
Acting CMO, PNJ
PNJ ‘s True Love Story
Scale with Soul – Maintaining brand relevancy through expansion in a fragmented market – Modernising brand image via a classical topic – The importance of having a point of view
FUTURE SKILLS FOR MARKETERS
Developing people: current and future skills for marketers
Đối tác bảo trợ | Endorsers
Nhà tài trợ Bạc | Silver Sponsors
Nhà tài trợ Đồng | Broze Sponsors
Nhà tài trợ quà, PR, Sự kiện | Gift Sponsor, PR and Event Partner
Gift Partner
PR partner
Event partner
Ticket Partner
Gift Partner
Gift Partner
Gift Partner
Các trường Đại học và tổ chức giáo dục đồng hành | Academic Organizations
Đối tác hỗ trợ | Supporting & Media Partners being updated
Đăng ký | Register
VÉ HỘI NGHỊ ĐÃ HẾT, CẢM ƠN ANH CHỊ ĐÃ QUAN TÂM.
SOLD OUT
Giới thiệu VMA | About Vietnam Marketing Association
- Hội Marketing Việt Nam là nơi kết nối, hội tụ, chia sẻ và tôn vinh những giá trị tiếp thị sáng tạo chuẩn mực của ngành Marketing Việt Nam và thế giới.
- Nhà tổ chức kết nối và đồng hành hiệu quả cùng các Nhà Tiếp thị, Doanh nghiệp thông qua các dự án, sự kiện có sự hỗ trợ, hợp tác của các tổ chức chuyên gia.
- Góp phần nâng cao chất lượng đào tạo, phát triển nguồn nhân lực Marketing Việt Nam thông qua các hoạt động, dự án Chuẩn nghề và Chuẩn đào tạo Marketing hiện đại.
- The Vietnam Marketing Association (VMA) provides an open venue for connecting, sharing, and serving to honor innovative marketing strategies developed both within Vietnam and around the globe.
- While actively working to improve human resources development and the quality of training within Vietnam’s rapidly expanding economy, the VMA regularly plays host to projects and events that serve to drive business growth and strengthen consumer engagement throughout the nation.
- Supported by industry leading experts in virtually every field imaginable, the VMA is dedicated to helping effectively adapt our various systems of marketing and commercial trade, in order that Vietnam might interact more efficiently within today’s fast-paced global economy.
